Pros: This is one breath taking HDTV that offers best visual quality and great sound. Great for watching blu-ray movie and gaming. I also recommend you to check out http://www.squidoo.com/best-hdtv for information on what is the best and cheapest HDTV. Co

Pros: Picture quality is superb 120hz is smooth easy to hook up and set up Cons: nothing really will need a home theatre sound system Summary:

As a retired Electronics Technician with a vast DVD collection I wanted the best HDTV there is. The difference between HDTV picture quality is currently much greater than the traditional CRT or "tube" TV's. In particular, the Contrast Ratio

Excelente purchase. The high definition is here. The good news: some reports that I read about the noysing fun wasn't right. There isn't any kind of noisy.

I'm a sony/panasonic user for past 30 years as a young kid. I planned to buy a 40 " for living room and was researching TVs since sep 2007. Some friends pushed me towards trying samsung or sharp. Sharp i get good discount. I'm a risk averse

I was looking to get the best picture I could in an LCD TV. I narrowed it down to the Sony BXR4/XBR5 and the Samsung LNT4071. (Both have great pictures, but the highly reflective screen on the Samsung is not practical for me as the TV must sit opposite

I love this TV! All of my electronics are Sony and they all work seamlessly together. Highly recomend product.

I purchased the Sony 40" XBR5 in April of 2008. I use an upscaling DVD player and also have my PC connected to the XBR. I hope to soon attach a new 80 gig PS3 to the system. All I can say is the whole package is superb! I have sampled most of the fea

I find the set has great color, a good sound system and an easy to use menu and remote control.

Pros: Picture quality is very nice for HDMI connected components only. Cons: The pip only works for the on board TV tuner and one component. The pap only works for the computer and the on board TV tuner. Summary:

I really did like the TV until last week when the internal digital converter went out and I have to pay $400+ to get it fixed. YOU'D THINK that for that kind of $$$ Sony would back an internal failure like this - but apparently not.